January 9th Nine Sizzle! Sizzle!

Everyone likes excitement. When people bubble with personal energy, others enjoy being around them. Business firms like to hire a staff that brings zest to the establishment. Some national restaurant chains, for example, train their staff to form an impromptu ensemble and sing “Happy Birthday” or “Happy Anniversary” to their customers on special occasions. It produces more than noise. People keep coming back.

One restaurant, knowing how people respond to excitement, devised a special plan. When a customer ordered a steak dinner, the chef placed the meal on a hot steel plate. Then, just before the waiter left the kitchen, he would drop an ice cube on the platter.

The waiter was instructed, “Walk slowly to the table. We want everyone to hear the sound of that hot platter.” It wasn't the steak that was sizzling, but the ice. The plan worked like instant advertising. If customers were in the process of ordering, they'd hear that sound and choose a steak. The sizzle produced the sale.

Today, think creatively. Ask yourself, “How can I add some excitement to what I plan to deliver?”

快樂制造

每個人都愿意感受快樂，而且人們也都愿意聚集在能散發(fā)出無窮魅力與歡樂的人的身邊。商業(yè)公司希望雇傭的員工給各種的企業(yè)帶來活力。有些國有的飯店培訓(xùn)員工時，會讓他們表演即興的節(jié)目，比如當(dāng)某一特殊時刻唱“祝你生日快樂”或者“周年快樂”之類的歌。客人們喜歡這種熱鬧的感覺，飯店也留住了很多回頭客。

有一個飯店深知人們喜歡意外的驚喜，精心的設(shè)計了一個計劃。當(dāng)一個顧客點(diǎn)了牛排，廚師就會把肉放在一個滾燙的盤子里，臨到侍者走出廚房的時候，在盤子上放上一個冰塊。然后交代侍者，“要慢慢的走到顧客那里，我們想要其他的顧客都能聽到牛排發(fā)出的‘咝咝’聲”。牛排當(dāng)然不會發(fā)出聲音，而是冰塊在熱盤子上融化的聲音。這個計劃的效果非常明顯。當(dāng)顧客在點(diǎn)菜的時候，他們一聽到這個聲音，就會要一份牛排。飯店牛排的銷量非常好。

時代需要創(chuàng)新，我們應(yīng)該問自己，“在推銷時，我要如何制造令人興奮的賣點(diǎn)?”